Hayastan – Why I Love Armenia by Sven-Erik Rise

Norway’s “Armenian by Choice” Sven-Erik Rise Releases the English version of his “Hayastan – Why I Love Armenia”

Oslo – Oslo based Sven-Erik Rise, a Norwegian friend of Armenia, who has even picked an Armenian name for him – Tigran Van, has published the English version of his praised book “Hayastan – Why I love Armenia”, a love confession of a kind to this beautiful country and its people.

Sven-Erik is an Armenia expert who has written articles and op-eds about the country, and the Armenian genocide in Norway’s national and local newspapers. He has led numerous public lectures about Armenia for varied audiences. He has also been a tour leader for numerous tour groups from Norway to Armenia. Sven-Erik Rise proudly calls himself an “Armenian-by-choice” and dreams of having an Armenian passport.

One cold Norwegian December evening in 2016, after he had visited Armenia and spend a lot of time there, he came up with the idea to write down the feelings and stories from Armenia that overwhelmed him. He had previously been studying the Genocide and the denial thereof, and has for many years gone to lectures, studies documents, read academic literature and interviewed genocide scholars all over the world in several foreign languages. After only 2 short months, but many long nights he submitted his Norwegian language first-ever book to the publisher in Oslo. The book was warmly accepted inside and outside Norway, and after many letters of interest from non-Norwegian speakers, the book was translated into English and is now available for purchase online here. It has been translated by an authorized translator with English as his mother-tongue.

When an honest-to-goodness Activist for Armenia, Armenian by Choice, and Guy-Who-Left-His-Heart-in-Armenia writes a book about his overriding passion, it becomes nearly impossible to stay within the confines of traditional literary genres. The content and message of this book draw upon a combination of years of reading and studying, as well as real-life interactions with peoples, cultures, and languages.

The book is a breathtaking story of Svennie’s love to a country and its people, presented in a most intimate, humoristic and personal manner. In the book, the author takes the reader on a tour in Armenia, where he and his Turkish friend explore the country, meet many exciting people who have many good stories to share.

Among other things, the author also discusses the Armenian Genocide, compares it with the Jewish Holocaust, analyses the denialist industry and discusses the Artsakh conflict (Nagorno Karabakh conflict).

This book is a good mix of a novel and a well researched and argumented work, which makes it easy to read and gives the reader a fascinating and exciting reading experience. It also contains interesting photos and maps.

The introduction of the book is written by author and veteran journalist of the state broadcaster NRK, Jahn Otto Johansen.

The book has got many good reviews.

“Riveting, and brimming with knowledge. In this book, Sven-Erik Rise takes you on a journey you won’t want to end—and that you will never forget.” says Stein-Morten Lier, author and TV personality.

For orders see author’s own online bookstore at www.armeniabook.shop


The Armenian Cultural Association in Norway is devoted to promoting Armenian culture and traditions in Norway, and to strengthen bonds between the two countries, cultures and peoples. For further information on the Armenian Cultural Association in Norway and its activities check www.armenia.no or email: info@armenia.no.


Press release from here.

Coronavirus Notice


Our charity is working hard to respond to the changing situation around Coronavirus (COVID-19) related issues. We do our best to continue to provide our services for our members and the Armenian community at large and ask for your patience during this challenging time.

Our staff and volunteers are working hard to continue supporting you in the best way that we can, whilst also staying on top of reducing risk of spreading infection and supporting our colleague who may be more at risk.

However, due to the current situation and in the best interest of all of us, we had to make some changes to our normal services. Starting from Monday 16 March 2020, all our services including the face-to-face advice work, the Parents & Toddlers Group, the English classes, Library, the elders lunch club and the youth club are suspended until further notice.

We ask that anyone experiencing Coronavirus symptoms or having to self-isolate due to being exposed to someone with coronavirus, does not attend Hayashen until further notice and call NHS 111 for advice.

However, as we wish to support you as best as we can, our advice work continues by telephone, email and online. You may contact us on 020 89924621 or use our website (www.caia.org.uk) to leave an enquiry or email us on info@caia.org.uk

Please let us know what other forms of communication are available to you, such as Whatsapp, Viber, Messenger etc.

You can also follow us on social media




The main symptoms of Coronavirus are high fever, dry cough, shortness of breath, loss of or changes in your normal sense of smell or taste, but for full details, including Government guidelines and precautions you should take, please search for “Coronavirus” on the following Government and NHS websites.




If you have any questions, please do not hesitate to contact us. Thank you.

Misak Ohanian (CEO) & CAIA Board of Directors.           20 June 2020